You have 48 hours to cast a TVC. Your contact list isn't enough.
Ad film timelines are brutal. ShortCine gets you from brief to shortlist in minutes, not days.
The brief lands on Monday. Shoot is Thursday. You need a 30-something mother type, a kid who can act natural on camera, and a grandfather with a warm face. Your usual pool has the mother, maybe. For the rest, you're making calls.
Commercial casting is about speed and specifics. Clients want options fast, and they want variety. Not the same five faces from the last campaign. But building fresh options under time pressure means you default to whoever picks up the phone.
That's a fine way to fill roles. It's a bad way to find the best person for the role.
Search by look
Filter by age range, build, skin tone, height. Get a shortlist of faces that match the brief, not just whoever's available.
Client-ready shortlists
Build a shortlist with comp-cards and share a clean link with your agency or client. They review and comment. No email chains.
Verified measurements
Height, weight, shoe size, all verified. No more surprises on wardrobe day.
“We used to spend two days building options for a TVC. Now the first pass takes about 20 minutes. The client still takes forever to decide, but that's not our problem.”
Kavita Shah
Head of Casting, Lemon Yellow Films
Frequently asked questions
How do I cast actors for an ad film in India?+
Describe the role or upload your brief, then filter verified profiles by age, look, build, language, and availability. ShortCine surfaces a matching shortlist in minutes so you can move from brief to options the same day.
How fast can I build a shortlist for a TVC?+
Most casting teams put together a first-pass shortlist in well under an hour, because you search a verified talent pool directly instead of waiting on callbacks and WhatsApp forwards.
Can I share a shortlist with my agency or client?+
Yes. You can build a shortlist with comp-cards and share a clean link for review and comments, so feedback stays in one place instead of scattered across email threads.